Noveto
Helping a Deep Tech Startup Nail Their Series A Pitch and GTM Launch
Noveto is an Israeli deep tech startup with a groundbreaking audio innovation I named Soundbeaming.
Like an invisible pair of headphones, it uses ultrasonic waves to project sound directly into the listener’s ears, creating an immersive and private listening experience. Applications range from video conferencing and film/TV to automotive, gaming, and fitness.
I developed Noveto’s positioning, product story, USPs, and contributed to their Series A pitch deck. I also executed their go-to-market launch with a microsite, product video, and press coverage for their CES debut.
A Launch Video Without a Product?
Noveto’s technology was still in development. They had a vision for their first hardware device and manufacturing lined up with Foxconn, but needed Series A funding to bring it to life.
I was tasked with creating a product video that explained how the technology worked and showcased its applications — all without having an actual product in hand. I developed the concept and script, then collaborated with a partner to produce renderings and animations.
The resulting video was used in investor pitches and as a centerpiece of Noveto’s CES debut. (That’s me on the voice-over, too.)
Soundbeamer Product Video