Moonfare
Establishing the Brand
I supported fintech Moonfare with brand strategy, core messaging, and campaign development. I launched their long-running Deal Talk webinar series — overseeing promotion and guest curation —and created an unexpected editorial partnership with luxury fashion retailer Mr. Porter, opening new channels to engage a fresh class of HNWIs.
Brand Strategy
I developed Moonfare’s first brand strategy, built around the tagline “Reach further.” The core insight came from investor interviews: they see themselves as highly competitive and are constantly striving to outperform their peers and achieve superior returns.
Campaigns
I wrote and art directed several major campaigns across digital and print. The “Put your money to work” message proved highly effective in driving conversions, while the Reach Further series elevated Moonfare’s reputation through premium placements and a high-profile partnership with Fidelity.
