Tokenize.it
Establishing Growth Engines.
At Tokenize.it, I stepped in without an internal marketing team and built the foundation from the ground up — defining the brand narrative, launching a new website, and creating campaigns that turned ideas into measurable growth.
By combining strategy with hands-on execution, I more than doubled inbound leads and sparked exponential increases in branded search, showing how lean resources can deliver outsized results.
Brand Campaigns
To build brand awareness and highlight Tokenize.it’s Invest Now button and Public Fundraise products, I developed two high-quality commercials in English and German.
Released exclusively online, the videos were adapted into multiple lengths and formats and went on to generate more than half a million views across channels within three months, driven by their attention-grabbing style and humor.
Digital Ads
I created and managed paid social ads across LinkedIn, X, Google, and YouTube.
I also developed PPC landing pages, writing lead magnets that nurtured prospects before handoff to sales.
With an average monthly budget of €7k, these campaigns achieved CTRs of up to 6.5% and generated hundreds of qualified leads for the sales team.
Results
Within just a few weeks of starting, I more than doubled the volume of incoming leads from marketing channels.
I achieved this by developing and testing creative in German and English, managing spend and performance across Google and paid social, and curating partnerships for webinars and events.
